C-Suite CX leaders descended in Phuket, Thailand in March 2017 for our 2nd Annual Customer Experience Exchange Asia. With a variety of sessions - from lively panel discussions to Masterclasses and Think Tank sessions - the Exchange offered an array of opportunities to network, benchmark, exchange ideas and more importantly, get answers to the pressing questions driving our audience to the Exchange in the first place.
Companies across Asia have now put customer experience (CX) at the top of their boardroom agenda. The interesting question to ask is this: how are they mapping and executing their CX strategy? To discover what these companies have planned in the short to mid-term, we have conducted a survey with CX leaders across Asia. This report will offer insights on key CX priorities, the hottest investment areas and highlight some of the challenges faced by the region's leading companies.